Focolare Movement

Africa and its New Generation of Starter-Uppers

Aug 28, 2017

55 giovani africani, insieme a un team internazionale di professionisti, dal 19 al 24 giugno hanno realizzato, a Fontem (Camerun), un Laboratorio di incubazione di progetti imprenditoriali ispirati ai valori dell’Economia di Comunione.

170620-24_Fontem_EoC_Start_up_Lab_04_rid_300They were from a variety of countries: the Democratic Republic of the Congo, Angola, Uganda, Nigeria, Ivory Coast, Cameroon, Burkina-Faso, Madagascar, Benin and Holland. The fifty five entrepreneurs wanted to put their 30 innovative entrepreneurial projects to the test, with an  international force of “mentors” (seven African, five European and one South American). The first African StartUp Lab 2017 was held last June, in the heart of the African forest in Fontem, Cameroon. It consisted of five days of learning how to practice the values of the Economy of Communion that are already being implemented by many entrepreneurs connected with the Economy of Communion around the world. The idea of a week for project development had been conceived two years earlier. In Nairobi, in 2015, during the international assembly of the EoC, several young people had shared with the first generation of EoC entrepreneurs their own dream of realizing several projects. This led to the launch of a two-year incubation period for those projects. In June 2017, during the StartUp Lab held at Mafua Ndem Mariapolis in Fontem, several of those dreams already began to move forward produce. 170620-24_Fontem_EoC_Start_up_Lab_05_ridThe workshop began with Anouk Grevin, French member of the faculty of the Polytech University of Nantes, and of the Economy and Management course at Sophia University Institute, who presented the fundamental values of the Economy of Communion. Argentinean, Forencia Locascio, expert in social communication, explained the “elevator pitch” that helps to present one’s own entrepreneurial approach to any possible client or investor, in a clear and succinct manner, and in a shor time. French entrepreneur, Pierre Chevalier, presented a workshop on innovative ideas and project analysis, as well as the resources required. The image of an iceberg is perhaps the best way to explain all the effort, work and sacrifice that lies hidden beneath the surface of any successful entrepreneurial project. 170620-24_Fontem_EoC_Start_up_Lab_06_ridTopics such as budget, cash flow, sales, production cost and financial reporting were presented by Giampietro Parolin, business strategy instructor at SUI. The practical exercises on product and cost helped in understanding financial components such calculating and sales forecast. Markus Ressl, a consultant from Ressolution and an entrepreneur from the EoC, analyzed different business models with the young people. Markus Ressl, “Ressolution” consultant and EoC entrepreneur, analyzed the theory and practice of different EoC business models with young entrepreneurs. On the last day everyone was back with Locascio for a discussion on communication strategies: company names, logos, slogans and the use of communication tools with different groups of clientele. A symbolic image was presented to each person along with a certificate at the conclusion of the workshop. The symbol showed a network of people gathered around the Mafua Ndem Mariapolis in Cameroon, with a new to do economy. Their arms are raised and linked by a small cord that represents a pact of reciprocity.

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